Reigning Fury was built by a team of young New Yorkers who traded Brooklyn streets for the coast of Newport Beach — bringing the same energy, grit, and independent spirit with us. Before launching Reigning Fury, our founder, Eddie Geez, and team help reignite one of Hollywood’s most recognized fashion brands, learning firsthand how culture, attitude, and authenticity drive great design.  Fun facts about Eddie Geez include his partnership with Wynn Miller the pioneer of skate photography of the Dog Town era, footwear collabs with the great Ronnie Fieg, race projects with the legend Troy Lee, leadership of the And 1 during the street ball era and many collabs with famous artists the likes of Tyga, Young Thug, Meg The Stallion, and more.  

Founded in 2018, Reigning Fury blends East Coast edge with West Coast freedom through premium craftsmanship and distinctive detail. Velvet truckers, tonal pinstripes, custom hardware, and refined construction define each piece. Every collection reflects individuality, confidence, and the belief that style should lead — never follow.

More than a brand, Reigning Fury represents movement, ambition, and the people building their own path. Fury Never Follows.