Reigning Fury was built by a team of young New Yorkers who traded Brooklyn streets for the coast of Newport Beach — bringing the same energy, grit, and independent spirit with us. Before re-launching Reigning Fury, our founder, Eddie Geez, and his team, reignited the von dutch brand working closely with great Hollywood talents learning firsthand how culture, attitude, and authenticity drive great design.  Fun facts about Eddie Geez - include his partnership with Wynn Miller, the pioneer of skate photography of the Dog Town era, footwear collabs with the great Ronnie Fieg of Kith, "race" projects with the legend Troy Lee, leadership of the And 1 brand during the street ball era and many collabs with famous artists the likes of Tyga, Young Thug, Meg The Stallion, and more.  Throughout his career, Geez also helped develop signature footwear programs for some of the greatest athletes in sports history, including Hakeem Olajuwon, Joe Montana and Wayne Gretzky.  

Founded in 2018, Reigning Fury blends East Coast edge with West Coast freedom through premium craftsmanship and distinctive detail. Velvet truckers, tonal pinstripes, custom hardware, and refined construction define each piece. Every collection reflects individuality, confidence, and the belief that style should lead — never follow.